As we know, Digital Signage was initially developed for outdoor advertising—evolving from traditional out-of-home (OOH) to digital out-of-home (DOOH). However, indoor applications have since grown in popularity, serving slightly different purposes than DOOH.

In stores and shopping centers, Digital Signage merges advertising with informative content, delivering both promotional messages and useful information. This combination provides numerous benefits and creates a unique in-store experience that is worth exploring in detail.

Digital Signage for Stores and Shopping Malls: why they are essential

Today, retailers recognize the importance of in-store technology in enhancing their competitive edge and reaching their marketing goals. Research shows that Digital Signage is commonly used in the pre-purchase phase of the customer journey. Roggeveen (2020) identifies two key functions in this phase: needs management and search engagement technologies. Digital Signage fits into the latter, as it delivers crucial information such as product details, inventory availability, and customer reviews (Roggeveen et al., 2020).

Let’s explore how and why Digital Signage is useful in a store:

• Digital Signage devices play a decisive role in creating a pleasant environment within stores or shopping centers. Field studies confirm that in-store technology positively impacts visitors’ moods and increases their purchasing intentions.
• In addition to providing useful information and advertising, Digital Signage can deliver emotional content, reinforcing the empathy between consumers and the brand.
• Digital Signage devices are also useful for conducting surveys and collecting consumer data and preferences. In this case, customers actively interact with the device, sharing their opinions, which helps improve both the brand’s perception andin-store engagement.
• They help distract customers, reducing perceived wait times. For this reason, Digital Signage is often installed near checkout areas. As customers focus on the Digital Signage while waiting, they experience shorter perceived wait times, which generally improves their satisfaction with the store.
• If equipped with automatic payment systems, Digital Signage becomes an essential ally in speeding up purchasing processes, smoothing traffic within the store, and allowing retailers to reduce staffing costs significantly.

Advantages of Digital Signage applications for Retail and Shopping Malls

After explaining how Digital Signage devices are useful inside physical stores or shopping centers, it’s worth highlighting all the benefits:

• Digital Signage improves the user experience by facilitating the purchasing process at various points within the store, reducing wait times, displaying pleasant scenes, and providing useful content.
• Consequently, it increases the willingness to pay, strengthening the brand’s image in the eyes of the consumer.
• In addition to increasing customer numbers by improving their in-store experience, Digital Signage devices also increase the so-called willingness to pay a higher price (WTPHP). Numerous studies show that consumers tend to have a higher willingness—and therefore pay a premium price—when they realize the retailer can enhance their in-store experience.

Digital Signage for Stores and Retail: Solutions by Fida srl

At Fida srl, we have been specializing in Digital Signage for over 15 years. In fact, we were one of the first Italian companies to develop these innovative technologies. Thanks to the expertise we’ve gained over the years, we can seamlessly integrate our hardware solutions with the best software for managing both individual devices and complex networks.

Our solutions for shopping malls and stores, strictly made in Italy, include:

• THK Digital Totem
  Specifically designed for prestigious locations such as banks, museums, hotels, shopping centers, or meeting rooms, the THK Totem is the best compromise between design and size. Available in both single-sided and double-sided versions with only 10 cm of depth, it features high-quality professional LCD monitors and a content playback system via USB without the need for external players or software. No visible screws, 6mm “All-Glass” front panel, dual anti-vandal security locks, and an infinite range of colors and finishes are available.
• VRM Single-Sided Window Display Monitor
  Exclusively made in Italy, with refined finishes, an anodized aluminum structure, and a flexible mounting system that makes installation easy in any architectural environment. Both ceiling and floor mounting systems are available to meet every application need. Thanks to the external unit for additional devices, VRM makes connecting an external player extremely simple. VRM is also available with our MXP, a simple software for free content playback that will help you save money on external players and CMS.
• VRW Single-Sided Window Display Monitor
  Thanks to Varyo’s unique design and high-brightness LCD screen, VRW will help make your shop windows more attractive and your communication more effective. With a professional-grade LCD monitor, the VRW panel offers a bright and clear image, even when placed in windows directly exposed to sunlight, engaging the public even more effectively. The aluminum structure and flexible mounting system allow for easy installation in different architectural conditions. Maintenance and installation are also simplified by the separate compartment that houses the player. VRW is also available with our MXP, a board that allows you to easily and quickly transmit content using our content delivery software.
• VRZ Double-Sided Indoor Window Display Monitor
  Varyo VRZ is the most elegant and versatile double-sided window display monitor. With a 2500 nit screen offering outstanding performance, it attracts attention around the shop, while the 700 nit monitor for in-store use boosts communication inside the store. The aluminum structure and flexible mounting system allow for easy installation in any pre-existing architecture, whether ceiling-mounted or floor-mounted. Varyo makes it easy to connect to an external player thanks to the separate compartment that houses other devices. VRZ is also available with our MXP player, which comes with simple and free content delivery software, avoiding the need for expensive external players and CMS.
• SelfKiosk Tactive TKC
  This is the natural evolution of the TKP model, with the addition of a highly reliable and robust electronic payment terminal. It also features an industrial thermal ticket printer with 80mm paper width, a high-efficiency industrial thermal printer for printing A4 documents, and a barcode and QRCODE reader for reading health cards or personal identification cards.
• Interactive Kiosk (Wayfinding) Tactive TWI
  Tactive TWI is a versatile kiosk designed for interactive applications such as wayfinding, 3D map viewing, and video catalogs. This kiosk is the perfect solution for shopping malls, museums, showrooms, and trade shows. The horizontal display has an integrated touch screen and 4mm thick anti-scratch, anti-glare glass that gives you unprecedented speed and sensitivity. The front panel can accommodate several devices, including a webcam, card reader, barcode scanner, and 80mm thermal printer. The double back panel allows for quick and easy maintenance.
• TKI Interactive Kiosk
  Tactive TKI is a multifunctional interactive information kiosk, particularly suitable for replacing traditional static lecterns and giving more vitality to information, as it can easily display digital brochures, catalogs, videos, and interactive multimedia content. It is also recommended as a queue management system and an entry-level terminal for self-order applications. Tactive Infokiosk is available with 22″ and 32″ LCD displays, vertical or horizontal. Its elegance is evident in the details of the vertical column, which is built with an extremely stable and compact metal base that makes it accessible for people with disabilities. The front door allows immediate access to internal devices, simplifying maintenance operations.
• TSK Self-Ordering Kiosk
  TSK Tactive is a self-ordering kiosk perfect for restaurants, fast food outlets, and bistros that want to speed up order-taking procedures, maximizing store management and efficiency while avoiding long and boring lines at the checkout. Equipped with a 27″ vertical monitor, a 10-point capacitive touch screen, a QR code reader, a POS payment system, and an 80mm thermal printer, TSK is extremely versatile and durable. The ergonomic design allows for the integration of a wide range of options, while the aluminum structure is suitable for both wall-mounted and free-standing installations. The kiosk can be customized in any RAL color or with permanent and customizable decorations available in multiple textures.