The transportation sector has always been at the forefront of public information management. The first split-flap displays of the 1950s in train stations and airports were a significant innovation, replacing printed materials with a more dynamic communication system that could be updated (almost) in real-time.

Pre-recorded announcements, intercom systems, and automated devices for ticket purchase and validation: the sector has always been a driving force for technological development, fostering and anticipating changes that eventually influence all other areas of public life.

It is no surprise, then, that the same is happening with Digital Signage. Over the past decade, the transportation sector has been an undisputed leader in digital experimentation, aiming to inform and entertain travelers in stations and airports, streamline the entire travel process, and enhance the customer experience.

Digital Signage for the Transportation Sector: The Importance of Traveler Information

Subway stations, airports, and railway stations are environments where travelers constantly require up-to-date information. Notifications regarding the status of their journey, changes to departure and arrival times, directions for check-in, or instructions for boarding their designated mode of transport are all essential.

But that’s not all; beyond operational and service communications, travelers within terminal facilities must also have access to discounts and detailed information about services, guidance on routes and travel procedures, the ability to make reservations, and the option to purchase tickets.

If all these tasks rely solely on counter staff or security personnel, managing communication with users and travelers effectively and comprehensively becomes a significant challenge. Alongside the low dynamism of the conveyed information, there is also the risk of overburdening staff, which clearly compromises the quality of service provided.

Digital Signage enables the automation of all these operations, reducing the workload on staff while simultaneously promoting a comprehensive, fully interactive, and consistently informed travel experience. This also applies to the operators themselves: communications can be directed outward, toward the public, as well as inward, facilitating the flow of information among staff members who require coordination.

The New Frontiers of Digital Signage for the Transport Sector: Interactivity and Beyond

In recent decades, the development of Digital Signage devices has been integrated with new technologies such as GPS, aiming to ensure increasingly dynamic communication with travelers. Today, the most advanced DS applications feature integration with mobile apps that allow passengers to view schedules, purchase tickets, receive real-time notifications, and check in online.

Additionally, transport companies are increasingly employing chatbots and virtual assistants powered by artificial intelligence to provide passenger support. These tools can answer questions, deliver real-time information, and offer assistance with bookings and other travel planning services.

Digital Signage for the Transport Sector: Advertising and Promotion

According to the Out-of-Home Video Advertising Bureau (OVAB), the average exposure time for a traveler on trains and buses is approximately 1 hour and 40 minutes. This presents a significant advantage for Digital Signage applications in the advertising realm. Unsurprisingly, displays and screens have become a staple in airports, train stations, and subway systems.

Other Applications of Digital Signage in the Transport Industry

Digital Signage Devices Can Provide:

• Wayfinding applications: assisting with orientation within airport or railway facilities.
• Customs and Immigration Information: streamlining processes to make them smoother and safer.
• Security Check Information: enhancing the travel experience by providing clear instructions.
• Multilingual Announcements: breaking down language barriers with tailored announcements.
• Facility Service Information: displaying details about available services within the structure.
• Passenger Entertainment: keeping travelers entertained while waiting to board.
• Accessibility Support: improving service inclusivity with features for individuals with hearing and visual impairments.

Benefits of Digital Signage Solutions in the Transport Sector

Digital Signage devices within public transport structures offer several key advantages:

• Enhanced Information Clarity: providing travelers with up-to-date, multilingual information about services, directions, baggage retrieval, and other travel necessities in real-time.
• Targeted Promotion: enabling dynamic advertising of products and services based on time of day, travel destinations, routes, seasons, and even weather conditions.
• Additional Revenue Streams: generating extra income by selling advertising space to third parties.
• Improved Travel Experience: ensuring maximum comfort for users.
• Extended Traveler Stay: encouraging longer stays in the facility, with optimized flow management across terminal sections.
• Reduced Perceived Waiting Times: making passengers’ wait times feel shorter.
• Faster Security and Customs Checks: accelerating queue processing and improving efficiency.

Digital Signage for the Transport Sector: Made in Italy Solutions by Fida Srl

With years of expertise and a deep understanding of the industry, we are able to integrate our Italian-made hardware solutions with software designed to manage individual devices or complex networks.

Here are our tailored solutions to meet the needs of the Transport sector:

Platform Displays

Designed to enhance the travel experience by providing real-time information on departures and arrivals.

• FBS Flux: platform indicator with LED technology.
• FCS Flux: platform indicator with full color RGB LED technology, An exceptionally high image quality and an aluminum display structure.

Public Information Displays

Designed to keep travelers constantly informed in real-time.

• FMS Flux Display Led: arrival-departure LED display
• SMS Monitor LCD Outdoor: outdoor monitor designed for continuous operation
• SVS Display di fermata: signum Outdoor LCD monitor
• WMO monitor LCD TFT: semi-outdoor LCD monitoroutdoor

Public Information Totems

• WKO Wave Totem Digitale: outdoor multimedia totem
• MKO Modus: semi-outdoor MKO TFT LCD totem

Arrival and Departure Boards (LED Displays)

• Kron KTI: Full Outdoor digital board (No Direct Sunlight)
• KFI Tabellone LED A/P: Outdoor LED strip of the Kron line

Wayfinding Kiosk

• TWI Chiosco Wayfinding: Tactive TWI for interactive applications such as wayfinding, 3D map viewing, and video catalogs
• TKI Info Kiosk: interactive kiosk

Self-service Kiosk

• TSK Tactive Self Ordering Kiosk: self-ordering kiosk
• TKC Tactive Hospital Kiosk: interactive kiosk for payments
• TKI Info Kiosk: interactive kiosk

Advertising monitors

• WMO monitor LCD TFT: semi-outdoor LCD monitor

Advertising totems

• WKO Wave Totem Digitale: outdoor multimedia totem