The transportation sector has always been at the forefront of public information management. The first split-flap displays of the 1950s in train stations and airports were a significant innovation, replacing printed materials with a more dynamic communication system that could be updated (almost) in real-time.
Pre-recorded announcements, intercom systems, and automated devices for ticket purchase and validation: the sector has always been a driving force for technological development, fostering and anticipating changes that eventually influence all other areas of public life.
It is no surprise, then, that the same is happening with Digital Signage. Over the past decade, the transportation sector has been an undisputed leader in digital experimentation, aiming to inform and entertain travelers in stations and airports, streamline the entire travel process, and enhance the customer experience.
Digital Signage for the Transportation Sector: The Importance of Traveler Information
Subway stations, airports, and railway stations are environments where travelers constantly require up-to-date information. Notifications regarding the status of their journey, changes to departure and arrival times, directions for check-in, or instructions for boarding their designated mode of transport are all essential.
But that’s not all; beyond operational and service communications, travelers within terminal facilities must also have access to discounts and detailed information about services, guidance on routes and travel procedures, the ability to make reservations, and the option to purchase tickets.
If all these tasks rely solely on counter staff or security personnel, managing communication with users and travelers effectively and comprehensively becomes a significant challenge. Alongside the low dynamism of the conveyed information, there is also the risk of overburdening staff, which clearly compromises the quality of service provided.
Digital Signage enables the automation of all these operations, reducing the workload on staff while simultaneously promoting a comprehensive, fully interactive, and consistently informed travel experience. This also applies to the operators themselves: communications can be directed outward, toward the public, as well as inward, facilitating the flow of information among staff members who require coordination.
The New Frontiers of Digital Signage for the Transport Sector: Interactivity and Beyond
In recent decades, the development of Digital Signage devices has been integrated with new technologies such as GPS, aiming to ensure increasingly dynamic communication with travelers. Today, the most advanced DS applications feature integration with mobile apps that allow passengers to view schedules, purchase tickets, receive real-time notifications, and check in online.
Additionally, transport companies are increasingly employing chatbots and virtual assistants powered by artificial intelligence to provide passenger support. These tools can answer questions, deliver real-time information, and offer assistance with bookings and other travel planning services.
Digital Signage for the Transport Sector: Advertising and Promotion
According to the Out-of-Home Video Advertising Bureau (OVAB), the average exposure time for a traveler on trains and buses is approximately 1 hour and 40 minutes. This presents a significant advantage for Digital Signage applications in the advertising realm. Unsurprisingly, displays and screens have become a staple in airports, train stations, and subway systems.
Other Applications of Digital Signage in the Transport Industry
Digital Signage Devices Can Provide:
- Wayfinding applications: assisting with orientation within airport or railway facilities.
- Customs and Immigration Information: streamlining processes to make them smoother and safer.
- Security Check Information: enhancing the travel experience by providing clear instructions.
- Multilingual Announcements: breaking down language barriers with tailored announcements.
- Facility Service Information: displaying details about available services within the structure.
- Passenger Entertainment: keeping travelers entertained while waiting to board.
- Accessibility Support: improving service inclusivity with features for individuals with hearing and visual impairments.
Benefits of Digital Signage Solutions in the Transport Sector
Digital Signage devices within public transport structures offer several key advantages:
- Enhanced Information Clarity: providing travelers with up-to-date, multilingual information about services, directions, baggage retrieval, and other travel necessities in real-time.
- Targeted Promotion: enabling dynamic advertising of products and services based on time of day, travel destinations, routes, seasons, and even weather conditions.
- Additional Revenue Streams: generating extra income by selling advertising space to third parties.
- Improved Travel Experience: ensuring maximum comfort for users.
- Extended Traveler Stay: encouraging longer stays in the facility, with optimized flow management across terminal sections.
- Reduced Perceived Waiting Times: making passengers’ wait times feel shorter.
- Faster Security and Customs Checks: accelerating queue processing and improving efficiency.
Digital Signage for the Transport Sector: Made in Italy Solutions by Fida Srl
With years of expertise and a deep understanding of the industry, we are able to integrate our Italian-made hardware solutions with software designed to manage individual devices or complex networks.
Here are our tailored solutions to meet the needs of the Transport sector:
Platform Displays
Designed to enhance the travel experience by providing real-time information on departures and arrivals.
FCS Flux: platform indicator with full color RGB LED technology, An exceptionally high image quality and an aluminum display structure.
It is an outdoor platform indicator featuring Full Color RGB LED technology, designed to ensure maximum visibility even from long distances. With brightness levels of up to 7,000 nits, energy-efficient black-body RGB LED technology, and full protection against direct sunlight, water and dust, it delivers reliable 24/7/365 operation. Available in both single-sided and double-sided versions.
Public Information Displays
Designed to keep travelers constantly informed in real-time.
SMS Monitor LCD Outdoor: outdoor monitor designed for continuous operation
Designed for installations with limited sun exposure, it is the ideal monitor for environments where reliability, durability and clear readability are essential. With a brightness of 1,500 nits, it ensures effective visibility in outdoor settings, while full protection against water, ferrous dust and vandalism makes it suitable for continuous operation in public and industrial environments. Available with a variety of mounting options, it can be easily integrated into different installation configurations.
SVS Display: signum Outdoor LCD monitor
It is a passenger information display designed to ensure maximum reliability in outdoor environments. Thanks to full protection against direct sunlight, water and dust, it provides continuous 24/7/365 operation. Available in both single-sided and double-sided versions, it features an advanced diagnostics system for continuous performance monitoring.
SMO monitor LCD TFT: semi-outdoor LCD monitoroutdoor
It is a semi-outdoor monitor designed to ensure reliability and continuous operation even in demanding environments.
Resistant to water, dust and humidity, it provides uninterrupted 24/7/365 performance, even at temperatures as low as -30°C. Robust and dependable, it features an advanced diagnostics system for continuous performance monitoring.
Arrival and Departure Boards (LED Displays)
KFI Tabellone LED A/P: Outdoor LED strip of the Kron line
It is a semi-outdoor variable message LED display designed to provide arrival, departure and service information in underpasses, commercial areas and passenger circulation routes within railway stations, metro stations and airports. Thanks to SMD LED technology, it delivers high brightness, long service life and low power consumption. The advanced diagnostics system enables continuous monitoring of key operating parameters, supporting reliability, maintenance efficiency and 24/7 operational continuity.
Wayfinding Kiosk
TWI Chiosco Wayfinding: Tactive TWI for interactive applications such as wayfinding, 3D map viewing, and video catalogs
It is an indoor interactive kiosk designed for wayfinding applications, 3D map visualization and multimedia content browsing. Ideal for shopping centres, museums, showrooms and trade fairs, it integrates a horizontal touch display with scratch-resistant, anti-reflective glass. The front panel can accommodate various devices, such as a webcam, card or barcode reader and thermal printer, while the structure is designed to allow quick and easy maintenance.
TKI Info Kiosk: interactive kiosk
It is a multifunctional indoor interactive kiosk designed for browsing digital brochures, catalogues, videos and multimedia content. Available with 22” and 32” LCD displays, in both vertical and horizontal versions, it is ideal for information applications, queue management systems and entry-level self-ordering solutions. Its compact and stable structure ensures easy user access and allows simple, quick maintenance.
Self-service Kiosk
TSK Tactive Self Ordering Kiosk: self-ordering kiosk
It is a self-service kiosk designed for payment applications and autonomous transaction management. It features a 27” PCAP touch screen with scratch-resistant glass and is available in both single-sided and double-sided versions. The kiosk can be installed as a floor-standing, wall-mounted or countertop solution (TKT version), with graphic customization options enabled through advanced printing technologies.
TKC Tactive Hospital Kiosk: interactive kiosk for payments
It is an indoor interactive kiosk designed for payment applications and self-service solutions in public administration, healthcare, retail, hospitality, corporate and educational environments.
It integrates a POS terminal, thermal printers for tickets and A4 documents, as well as a barcode and QR code reader for cards, documents and smartphones. The steel structure, available in customizable colours, ensures robustness, security and quick access to internal components for fast and efficient maintenance operations.
TKI Info Kiosk: interactive kiosk
It is a multifunctional indoor interactive kiosk designed for browsing digital brochures, catalogues, videos and multimedia content. Available with 22” and 32” LCD displays, in both vertical and horizontal versions, it is ideal for information applications, queue management systems and entry-level self-ordering solutions. Its compact and stable structure ensures easy user access and allows simple, quick maintenance.
