Fida Srl, the Italian leader in the production of monitors for digital signage, has recently completed a significant project in the city of Fafe, Portugal. Thanks to its collaboration with commercial partner Esistemas, ten 55-inch EKS outdoor digital totems, both single and double-sided, have been installed.

This project not only serves as a perfect example of how Fida’s advanced technology can seamlessly integrate into urban spaces but also provides numerous benefits to the local community.

Advantages of Digital Out-of-Home for the Community

The ten Exentia EKS digital totems have been installed in various strategic locations throughout the city of Fafe to ensure effective coverage for the transmission of advertising and informational content.

The collaboration with the municipality of Fafe includes an agreement whereby, in exchange for the concession of spaces, the totems also broadcast cultural and tourism promotion content. This arrangement has created a synergy between commercial needs and community objectives, bringing significant benefits to both parties.

• Promotion of Local Tourism
  Outdoor digital totems provide an ideal platform for promoting local tourist attractions. Visitors to Fafe can easily access information about cultural events, historical sites, tourist itineraries, and local activities. This increased visibility can contribute to a higher influx of tourists and a more enriching experience for visitors.
• Access to Cultural Information
  Sharing cultural content through the totems allows citizens to stay updated on events, exhibitions, concerts, and other cultural initiatives. This feature strengthens the sense of community and encourages active participation by the local population in city events.
• Support for the Local Economy
  The presence of advertising totems offers local businesses an opportunity to promote their products and services directly and effectively. This visibility can stimulate the local economy, encouraging both residents and tourists to discover and support businesses in the area.

Outdoor Advertising Totems: Fida’s Made in Italy Solution

In collaboration with Esistemas, Fida has developed a solution that combines elegant design, advanced technology, and environmental sustainability. Here’s how the EKS totems are transforming the urban landscape of Fafe.

• Seamless Integration into Urban Space
  The EKS digital totems have been designed to blend perfectly with the urban environment of Fafe. With their sleek and refined design, these totems not only enhance the city’s aesthetics but also offer exceptional durability and resistance thanks to aluminum extrusions. The choice of 100% recyclable materials underscores Fida’s commitment to environmental sustainability.

• Outstanding Performance in Extreme Weather Conditions
  One of the key strengths of the EKS totems is their ability to operate in all weather conditions. Equipped with a high-brightness LCD panel of up to 4,000 nits, these devices ensure excellent visibility even under direct sunlight. Advanced technology enables optimal performance even at high temperatures of up to +50°C, thanks to the HBC version. Additionally, the IK10-rated vandal-resistant front glass with an anti-glare coating ensures optimal visibility and robust protection against impacts and vandalism.

• Innovation and Interactivity
  The EKS totems are equipped with sensors that automatically adjust the display brightness according to ambient light conditions, optimizing visibility while reducing energy consumption. This feature not only extends the display’s lifespan but also contributes to more efficient energy management. Moreover, the PCAP touchscreen technology enables outdoor interactivity, offering high touch sensitivity, vandal resistance, and usability even with latex gloves.

• Continuous and Reliable Operation
  Designed to operate 24/7, 365 days a year, the EKS totems are ideal for environments where continuous information display is essential, such as airports, railway stations, and digital out-of-home (OOH) advertising networks. The DVP diagnostic board, part of the Octoplus system, allows remote and detailed monitoring of key operating parameters, ensuring uninterrupted functionality and proactive issue management.

The installation of EKS digital totems in Fafe marks a significant step forward in modernizing urban communication. Thanks to the collaboration between Fida and the municipality of Fafe, this project offers an innovative solution that balances commercial needs with community benefits. The EKS totems not only enhance information accessibility and tourism promotion but also contribute to creating a more connected, modern, and welcoming urban environment.