In the vibrant and innovative City Life district in Milan, Fida has completed one of its most significant digital signage installations. The implementation of ten 75″ EFS-LCD double-sided outdoor digital totems has transformed the urban environment, providing visitors with an unprecedented visual and interactive experience.

This project, developed in collaboration with Videowall, the DOOH (Digital Out of Home) brand of Mediamond, was made possible thanks to the concession granted by SmartCityLife, the company responsible for the maintenance and management of the district’s public spaces.

City Life Embraces the Smart City Concept

City Life is a redevelopment project that has given rise to a new model of urban living, built on modernity and sustainability. With a mix of offices, residences, shops, services, and vast green spaces, the district has become a key destination for a diverse audience, including professionals, sports enthusiasts, art lovers, and shoppers.

Fida’s totems, seamlessly integrated into the modern design of City Life, provide visitors with an engaging digital journey, enhancing their experience in this innovative district. Equipped with cutting-edge technology, these totems not only improve communication and information access for passersby but also serve as a powerful platform for advertising campaigns, allowing brands to connect with consumers in an innovative and high-impact way. This installation represents a significant step toward the future of smart cities, where technology and design come together to create more interactive and sustainable urban spaces.

The Installation of EFS-LCD Totems

Fida’s EFS-LCD totems, featuring 75″ double-sided screens, have been strategically positioned along the main arteries of City Life. These devices not only blend seamlessly with the district’s modern architecture but also incorporate cutting-edge technologies for a high-impact advertising experience.

• Brightness and Visual Quality: With a brightness level of 3,000 nits, these totems are designed to ensure visibility even under direct sunlight. The display quality is further enhanced by high-resolution LED-backlit LCD panels and anti-glare glass that minimizes reflections.
• Durability and Resistance: Built to withstand extreme weather conditions, the EFS-LCD totems operate within a temperature range of -30°C to +50°C. Their die-cast aluminum cabinet ensures both structural strength and lightweight construction.
• Elegant Design and Advanced Functionality: Featuring a no-visible-screws design and an innovative low-noise heat dissipation system, these totems are not only aesthetically pleasing but also energy-efficient.
• Protection and Security: The totems are safeguarded against vandalism with a 4+3 mm protective glass panel rated IK10 for impact resistance.
• Continuous Operation: Designed for 24/7/365 functionality, these devices are ideal for high-traffic environments such as airports, railway stations, and DOOH advertising networks.

The installation of EFS-LCD totems at City Life serves as an outstanding example of how Fida delivers advanced Digital Signage solutions that not only meet visibility and interactivity needs but also enhance the surrounding urban environment.

This project showcases the potential of Digital Signage in creating meaningful connections between brands and consumers in modern and dynamic urban settings.