For the recurring annual ISE, Fida is showcasing an evolved model of their pre-existing 81-inch EFS Totem with 2.5 mm pixel pitch LED technology, with their expanded new model with a 1.9 mm pixel pitch, providing even more optimized visual definition. The new EFS Digital Totem is designed to meet the needs of advanced Smart City projects, and for applications in open locations for advertising purposes (DOOH). The high-brightness SMD-LED display ensures deep contrast and sharp colors even when subjected to direct sunlight, ensuring reliability and durability in all weather conditions. The innovative Air shield cooling technology based on membrane filters offer the highest level of protection from salt, dust, water, and other contaminants that can affect electronics devices’ performances and reduce the operating life of the display. The low power consumption and long-lasting filters (up to 10 years) minimizes the maintenance operations permitting the lowest Total Cost of Ownership. A version with an air conditioner is also available able to assure the funtionality in enviroments with temperatures up to 50°.