{"id":9196,"date":"2025-05-09T13:55:26","date_gmt":"2025-05-09T11:55:26","guid":{"rendered":"https:\/\/www.fida.it\/rivoluzione-digitale-city-life-totem-fida-trasformano-milano\/"},"modified":"2025-05-12T12:54:10","modified_gmt":"2025-05-12T10:54:10","slug":"digital-revolution-city-life-totems-fida-transform-milan","status":"publish","type":"post","link":"https:\/\/www.fida.it\/en\/digital-revolution-city-life-totems-fida-transform-milan\/","title":{"rendered":"Digital Revolution at City Life: Fida\u2019s Totems Transform Milan"},"content":{"rendered":"\n

In the vibrant and innovative City Life district in Milan, Fida has completed one of its most significant digital signage<\/a> installations. The implementation of ten 75\u2033 EFS-LCD double-sided outdoor digital totems has transformed the urban environment, providing visitors with an unprecedented visual and interactive experience<\/strong>.<\/p>\n\n\n\n

This project, developed in collaboration with Videowall, the DOOH (Digital Out of Home) brand of Mediamond<\/a>, was made possible thanks to the concession granted by SmartCityLife<\/a>, the company responsible for the maintenance and management of the district\u2019s public spaces.<\/p>\n\n\n\n

City Life Embraces the Smart City Concept<\/h2>\n\n\n\n

City Life is a redevelopment project that has given rise to a new model of urban living, built on modernity and sustainability<\/strong>. With a mix of offices, residences, shops, services, and vast green spaces, the district has become a key destination<\/strong> for a diverse audience, including professionals, sports enthusiasts, art lovers, and shoppers.<\/p>\n\n\n\n

Fida\u2019s totems, seamlessly integrated into the modern design of City Life, provide visitors with an engaging digital journey<\/strong>, enhancing their experience in this innovative district. Equipped with cutting-edge technology, these totems not only improve communication and information access for passersby<\/strong> but also serve as a powerful platform for advertising campaigns<\/strong>, allowing brands to connect with consumers in an innovative and high-impact way. This installation represents a significant step toward the future of smart cities<\/a>, where technology and design come together to create more interactive and sustainable urban spaces.<\/p>\n\n\n\n

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The Installation of EFS-LCD Totems<\/h2>\n\n\n\n

Fida\u2019s EFS-LCD totems<\/a>, featuring 75\u2033 double-sided screens, have been strategically positioned along the main arteries of City Life. These devices not only blend seamlessly with the district\u2019s modern architecture but also incorporate cutting-edge technologies for a high-impact advertising experience<\/strong>.<\/p>\n\n\n\n