These are just some of the novelties introduced in the Digital Signage market by the new OLED technology, thought by many to revolutionize the world of digital signage.
Although research and development in this area is rapidly evolving, the spread of these monitors in the B2B market has had a hard time taking off due to several critical factors affecting the possibility to integrate the technology with customers. Now the OLCD developed by FlexEnable, could solve the main issues affecting this take off.
In addition to the very high costs that have a strong impact on the lack of diffusion of these screens, OLED’s are also extremely delicate due to their flexibility and reduced thickness (3 mm). The lifespan of these displays is also significantly lower than normal LCD’s. The organic substances used tends to be diurnal; the blue OLEDs in particular appear to be the weak point of this technology. While red and green emitters have a lifespan between 46,000 and 230,000 hours, the blue OLED currently has a much shorter autonomy (up to about 14,000 hours). [ Source: Oled_info.com ]
Brightness is also a problem. The larger panels currently on the market by LG, reach only 400/500 cd/m2 brightness, which is not enough for outdoor installations.
The OLCD acronym stands for Organic Liquid Crystal Display, a new technology developed by the British company FlexEnable, leader in the development and industrialization of organic electronics, now destined for mass production thanks to the Chinese giant Truly Semiconductors.
The OLCD offers the same LCD performance in regards to durability, power consumption and resolution, but guarantees the flexibility of an OLED.
According to the companies press release dated July 2017, OLCD is the only display technology that can now provide flexible displays in various sizes, with high brightness, durability, and above all low cost. Thanks to the removal of the frontal glass, replaced by a (OTFT) membrane the company’s engineers have been able to create modulable displays that are 10 times lighter, 4 times thinner, 30 times more flexible, 3 times faster and over 1000 times more energy efficient.
As FlexEnable reports, using the existing production lines for TFT-LCDs, the OLCD could be the affordable solution for a wide range of applications, not just consumer but also industrial, including digital signage.
For now, we are at the beginning of a possible revolution. And while LG Display continues to believe in OLEDs and has decided to co-finance TADF emitters produced by Cynora, potentially capable of resolving the low longevity of blue OLED’s; Samsung takes distances by declaring, during the IFA in Berlin, the exclusion of the use of large format OLED monitors.
The future of the OLED therefore still seems uncertain.
Certainly, regardless of the technology that will win, what we are experiencing is a profound transformation of the Digital Signage market in terms of flexibility, design, and color image quality.