We also imagined to animated it with dynamic, bright and easily interchangeable contents to attract attention through proximity marketing actions and to make it ergonomic in order to transport, move and store it easily with just a few gestures
We wanted to create a powerful communication tool for stand organizers, visual merchandisers and retailers, able to accompany the visitor/customer into an immersive emotional experience, to inform and persuade him/her.
From here comes the Mediachrome GO, it is slightly larger than a carry-on baggage, foldable, with a handle and integrated wheels. A lightweight, compact design “trolley monitor” featuring a powerful 32″ Full HD 500 cd/m2 vertical display, a PC with Wi-Fi, a Free software and an integrated security system to discourage attempted theft.
Promotions, advertising campaigns or informational communications can be launched simultaneously on multiple devices located in different areas or points of sale, through a simple click.
Videos, images and animations can easily be replaced via USB memory or can be uploaded remotely through a simple free software application.
The Mediachrome GO is an interactive indoor solution flexible and easy to handle, which does not require permanent installation.
The main advantages of this device are:
> saving money on installation costs, compared to other digital signage devices
> the ability to diversify the communication, drawing attention to high-definition images and videos, and audio content
> eliminating printing costs
> simultaneous editing of content on multiple devicesla
> easy transportation and storage
> the opportunity to change the location of the device based on the actual behavior of visitors flow to improve the shopping experience and maximize the profitability of the exhibition area.
Fields of application
MGO is designed for indoor Digital Signage applications in Retail and GDO: shops or pop-up stores within shopping malls, airports and railway stations.