Caldera Park in Milan: Cor-Ten color finishes for the center’s multimedia points.

Index: Caldera Park in Milan: Cor-Ten color finishes for the center’s multimedia points.

Recentemente è stato inaugurato il nuovo Caldera Park di Milano. L’innovativo Business Campus, che segue le orme delle aziende tecnologiche americane, è stato completamente riqualificato con aree dedicate ad attività ludico-ricreative. Per la comunicazione digitale, il campus ha scelto i prodotti Digital Signage Fida.The new Caldera Park in Milan has recently been inaugurated. The innovative Business Campus, which is inspired by American tech companies, has been fully upgraded with wide areas dedicated to recreational activities. The campus has chosen Fida’s Digital Signage products for their digital communication.

According to Color Psychology, red represents energy, dynamism and vitality. Exactly what is perceived in the new Caldera Business Park in Milan, where sport, sociality and wellness are the cornerstones.

Burnt sienna Red is the color of the new running track that marks out the entire perimeter of the park and that has become the distinctive symbol of the project; while Rusty Red is the color chosen for the interactive points, made with paint effect Cor-Ten steel.

Based on the principle of work-life balance, an equilibrium between working life and leisure, the Caldera Park is the first Italian project that follows the modern organizational theories, claiming that interaction and communication among employees as the basics of business development. It will be an example for all national companies, including large entertainment spaces such us: fitness areas, relax areas, teamwork spaces, an easy point and a nursery.

Within such a complex system of structures, spaces and gardens, it is crucial to orient yourself. For this reason, two interactive digital points (DOOH) have been installed to provide information on the campus. The first device is positioned at the entrance, while the second one stands at the center of the park, exactly at the intersection of the running paths.

The restyling project was entrusted to Ediltecno Restauri that has taken advantage of Fida’s expertise in supplying, setting up and installing digital devices.

The Wave WMS Monitor

At the main entrance of the park, a full-outdoor Wave WMS display was integrated into the Cor-Ten steel wall. The large and bright 55″ 2.500 cd/m2 panel with LED backlight is extremely visible even under direct sunlight, making it the ideal outdoor monitor. It can operate in a temperature range between -30° C and 40° C. Tempered glass 4+4 makes it resistant to possible vandalism attacks and ensures 24/7 non-stop operation. Capacitive touchscreen and Mediaplayer for multimedia content loading, complete the product.

Know more: Wave WMS

The Exentia EKS totem

The interactive 55” Full-outdoor Exentia EKS totem has been installed at the center of the park. It is set with a high brightness 2.500 cd/m2 display. The aluminum frame has been customized with a Cor-Ten paint coating to resume the design of the entrance wall. The display has been equipped with 4+4 anti-blast glass, HVAC conditioner to withstand extreme temperatures (up to + 50 °C), and 10 touch capacitive touchscreen to ensure a fluid, engaging interactive experience.

For information go to: Exentia EKS

Whether in architectural design or digital signage, when design meets the functionality, the result is truly extraordinary.

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